Partnership Series - Startup Weekend

powered by Google for Entrepreneurs

Past event…

Event Ended

902 Broadway New York, NY 10010

What’s the number one reason most startups go out of business? Failure to develop a sufficient customer acquisition strategy. Strategic partnerships, along with paid customer acquisition and internal marketing efforts are the keys to creating a pipeline of new customers for every startup.

In the Partnership Series, we’ll explore how to make strategic partnerships work with startups and established companies. You’ll hear from the decision makers what kinds of deals are attractive to powerful brands like TIME Inc., MTV, Thrillist and more. By attending, you’ll get the inside scoop and what you need to know before approaching their company to pitch your partnership idea.

Our goal is to create a space where established companies and startups can come together and learn how to work with each other. Each session includes a 45 minute question and answer session with the audience.

In this second session, the executives will discuss the most creative deals they have ever seen.

Schedule for the evening of October 23th

6:30pm – 7:00pm – Arrive, Networking
7:00pm – 7:45pm – Panel with TIME Inc., MTV Networks, Thrillist, moderated by Caroline Waxler
7:45pm – 8:00pm – Q&A with Panel (from audience and Twitter)
8:00pm – 8:30pm – Networking and Wrap Up Event
8:30pm – ? – Continue Networking at Heartland Brewery


Caroline Waxler (Moderator)

Founder, Digital Content Strategy and Conferences, Harkness Hall   |   LinkedIn

Caroline Waxler has led teams at LearnVest, Condé Nast, The Street, Business Insider, The University of Pennsylvania and Viacom. Most recently she was the Digital Content Director at Lucky Magazine where her duties included overseeing partnerships and business development.

Through her agency Harkness Hall, she advises early-stage and global brands on marketing and thought leadership.

She is also a critically-acclaimed author and journalist who writes for The New York Times, Think Quarterly by Google, and Good Morning America.

Bill Shapiro

Editor-at-Large for Digital, Time Inc.   |   LinkedIn

Bill Shapiro has been creating content for large-scale audiences for 25 years. As Time Inc’s Editor-at-Large for Digital, he scouts startups, looking for potential partnerships at both the brand and company level. He is also the Director of Strategy & Innovation for Zola Books, where he builds alliances between the soon-to-launch eBook site and iconic media brands. Previously, he was the co-founder and editor-in-chief of the Webby-winning Bill has also served as the editor-in-chief of LIFE magazine, which had a circulation of 13 million. Prior to LIFE, he was the managing editor of Time Inc.'s Custom Publishing division where he was responsible for 28 magazine titles produced for clients such as American Express, Target, Merrill Lynch, Hallmark, McDonald’s, and Ford. His first book, Other People’s Love Letters, is now in its seventh printing.

Faye Iosotaluno

Sr. Director, Digital Business Development at MTV Networks   |   LinkedIn

Faye Iosotaluno is Vice President of Digital Business Development for Viacom Media Networks. In her role, Iosotaluno is responsible for developing business relationships with digital content partners and emerging platforms across Viacom’s diverse network portfolio. She works with partners to create business and monetization strategies in areas such as social media, second screen TV, content aggregation and other growing digital segments. Based in the company’s New York City headquarters, Iosotaluno reports to Jim Eadie, Senior Vice President of Digital Business Development for Viacom Media Networks.

Prior to joining Viacom, Iosotaluno was a Director at Warner Bros., where she led the development of its digital games strategy and operations, in addition to other initiatives across the home entertainment, television production and theatrical units. Previously, she worked within Time Warner’s Corporate M&A group, as well as Credit Suisse’s and Merrill Lynch’s Media investment banking divisions.

Iosotaluno holds a Masters in Business Administration from Harvard Business School, and a Bachelor of Science in Economics from the Wharton School and a Bachelor of Arts in English from the School of Arts & Sciences at the University of Pennsylvania.

Shane Rahmani

VP, Head of Biz Development & Strategy at Thrillist   |   LinkedIn

Shane Rahmani is Vice President of Business Development and Corporate Strategy at Thrillist Media Group. He is responsible for strategic growth initiatives that result in new content, commerce, and revenue opportunities for Thrillist, JackThreads and their affiliates.

Prior to Thrillist, Shane was Senior Director of Strategy and Operations at MTV Networks Digital Media Group. He defined and executed a range of new business opportunities, including joint ventures, M&A, and commercial deals that helped MTV emerge as the largest portfolio of websites in the comScore music category (,, Before joining MTV, Shane worked in the consumer technology industry for Microsoft’s Xbox Live video game division and for Gateway computers. He launched his career at KPMG Consulting covering assignments in business and technology strategy in the retail, consumer products, and technology sectors in the U.S. and Europe.

Shane holds a Master of Business Administration degree from Harvard University and a Bachelor of Business Administration degree from the University of Michigan.

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Clay Hebert
Andrew Tider
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