Andrea HarrisonDirector, Digital Engagement at PepsiCo
Andrea focuses on the intersection of digital strategy, marketing and consumer behavior. Her current position at PepsiCo is to help lead digital strategy, including paid, owned and social media for the trademark Pepsi beverage brands. She is incredibly passionate about how consumers are becoming more in tune with technology and the effect it's having on media consumption and brand loyalty.
Michael BayleSVP and General Manager of ESPN Mobile
Michael Bayle is Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, Bayle develops and manages all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform.
Bill WerdeEditorial Director, Billboard
As Billboard's Editorial Director, Bill Werde leads the editorial strategy and vision for the brand, which includes the weekly publication, websites (Billboard.com and Billboard.biz) and other digital content offerings, as well as industry-leading conferences and events. Werde joined Billboard in July 2005 as Senior News Editor and has steadily climbed the ranks of the organization, having been promoted to Deputy Editor and later Executive Editor of the brand.
Michael MorrisDirector of Global Digital Partnerships, AMEX
Michael is the Director of Global Digital Partnerships and Product Development at American Express. His team is tasked with bringing American Express’ assets and unique business model to life in the digital space through innovative “card sync” partnerships. Michael joined American Express in 2009.