Partnership Series - Startup Weekend

powered by the Kauffman Foundation

Past event…

Event Ended

1290 6th Avenue New York, NY 10019

https://maps.google.com/maps/place?q=microsoft+new+york&hl=en&cid=10370545369464790231

What’s the number one reason most startups go out of business? Failure to develop a sufficient customer acquisition strategy. Strategic partnerships, along with paid customer acquisition and internal marketing efforts are the keys to creating a pipeline of new customers for every startup.

In the Partnership Series, we’ll explore how to make strategic partnerships work with startups and established companies. You’ll hear from the decision makers what kinds of deals are attractive to powerful brands like AMEX, Billboard, ESPN, and Pepsi. By attending, you’ll get the inside scoop and what you need to know before approaching their company to pitch your partnership idea.

Our goal is to create a space where established companies and startups can come together and learn how to work with each other. Each session includes a 45 minute question and answer session with the audience.

In this first session, the executives will discuss the most creative deals they have ever seen.

Schedule for the evening of June 13th

6:30pm – 7:00pm – Arrive, Networking
7:00pm – 7:45pm – Panel with AMEX, Billboard, ESPN and Pepsi
7:45pm – 8:30pm – Q&A with Panel (from audience and Twitter)
8:30pm – 9:00pm – Wrap Up – End of Event
9:00 – ? – Networking at Bar

Speakers

Andrea Harrison

Director, Digital Engagement at PepsiCo

Andrea focuses on the intersection of digital strategy, marketing and consumer behavior. Her current position at PepsiCo is to help lead digital strategy, including paid, owned and social media for the trademark Pepsi beverage brands. She is incredibly passionate about how consumers are becoming more in tune with technology and the effect it's having on media consumption and brand loyalty.

Michael Bayle

SVP and General Manager of ESPN Mobile

Michael Bayle is Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, Bayle develops and manages all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform.

Bill Werde

Editorial Director, Billboard

As Billboard's Editorial Director, Bill Werde leads the editorial strategy and vision for the brand, which includes the weekly publication, websites (Billboard.com and Billboard.biz) and other digital content offerings, as well as industry-leading conferences and events. Werde joined Billboard in July 2005 as Senior News Editor and has steadily climbed the ranks of the organization, having been promoted to Deputy Editor and later Executive Editor of the brand.

Michael Morris

Director of Global Digital Partnerships, AMEX

Michael is the Director of Global Digital Partnerships and Product Development at American Express. His team is tasked with bringing American Express’ assets and unique business model to life in the digital space through innovative “card sync” partnerships. Michael joined American Express in 2009.

Organizers
Anna Curran
Clay Hebert
Andrew Tider
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